Retail Expert Added to Growing Brokerage Team

Kelly Bayer

NAI DiLeo-Bram & Co. has made another addition to its brokerage team, seeking to expand its foothold in the changing retail sector.

Kelly Bayer joins the Piscataway-based firm as an associate vice president, bringing expertise in representing local and national retail occupiers and owners, according to a news release. She most recently was an associate director with Colliers International.

“We are very excited to have Kelly join our team,” said David A. Simon, NAI DiLeo-Bram’s Chief Operating Officer. “The retail sector has been severely impacted by COVID-19 and there is no doubt that we will see a lot of change in this specific asset class. However, change creates opportunities and we are confident that Kelly’s proven market knowledge and experience will greatly benefit the individuals and companies we represent.”

Bayer spent the past four years with Colliers, where she was an associate director focused on the retail sector. Prior to joining Colliers, she was an associate at Cushman & Wakefield and part of the firm’s New Jersey retail team.

NAI DiLeo-Bram announced the new hire on Thursday, noting that Bayer has in-depth experience analyzing demographic and psychographic data to help clients identify viable market areas for new retail locations and create an overall real estate strategy. Her analyses include reviewing pedestrian flow, traffic counts and occupancy cost analyses.

She holds a bachelor’s in exercise science and sports studies from Rutgers University and is a member of the International Council of Shopping Centers.

“I am looking forward to working with the NAI DiLeo Bram & Co. team of professionals,” Bayer said. “The firm is widely recognized as one of the leading commercial real estate firms in the state and I am excited to expand the firm’s retail division.”